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Beyond the Event: How to Prove the Business Value ...
Beyond the Event: How to Prove the Business Value of Experiences
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Online Meeting
Nov 10, 2026 1:00 PM - 2:00 PM ET
Cost
$0.00
Credit Offered
1 Contact Hours Credit
Moderator: Valerie Bihet
Valerie Bihet is an award-winning event producer with more than 28 years of experience in the management, design and production of special events that communicate and achieve her client's objectives.
Originally from Paris, France, Bihet founded VIBE, an event design and destination management company, in 2005 in Miami, Florida.
Since then, she has grown the company to nine employees, eight figures in revenue, and produced more than 2,000 events throughout the United States, Europe, Mexico, East Asisa and South America.
Most recently, VIBE was recognized on the Inc. 5000 Fastest Growing Companies securing spot #229 in the Business & Corporate Services category.
Her clientele includes global brands like Dior, Cartier, Jaeger-LeCoultre, LVMH, Coty, L'Oréal, Barclays, Banco Santander, McCain, Merck, Thea Pharmaceuticals, and many more.
Valerie Bihet received her Master's degree in Marketing and Business Administration from the renowned Sorbonne University, Paris.
Webinar Description
Great events do more than fill a room or deliver a beautiful experience. They can strengthen relationships, influence decisions, accelerate sales conversations, and drive long-term business results. Yet many event professionals still struggle to measure or communicate that impact. In this session, Valerie Bihet will share a practical framework for defining success beyond attendance, identifying the signals that matter during and after an event, and connecting event outcomes to broader business goals. Through real-world examples, attendees will learn how agencies and in-house teams alike can better demonstrate the strategic value of live experiences.
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