OasisLMS

Couples aren't searching for vendors anymore. They're asking. ChatGPT and Google's AI now answer "who should we hire" with a short list, and most wedding professionals aren't on it. Walter McClellan, founder and CEO of Toast Entertainment, breaks down what these tools actually read when a couple asks about your business, runs the test live, and has every attendee run it on their own company during the session. Then he walks through the five things that get a business into the answer, with a two-minute fix for each one done in real time. Every attendee leaves with a one-page AI Visibility Audit to score their business during the session and again in 30 days. No technical background required. If you can describe your business to a stranger, you can do this

Walter McClellan founded Toast Entertainment in 2010 with a Myspace page, some Craigslist ads, and an overdrawn bank account. Within ten years, Toast grew into one of the country's largest and most highly regarded multi-service event companies, specializing in DJ, Photography, Videography, Photo Booth, and Coordination services.

As CEO, Walter oversees the successful execution of thousands of events each year across the company's nine corporate and franchise locations. Under his leadership and a relentless commitment to five-star experiences, Toast has become one of only a handful of companies nationwide to earn more than 1,000 five-star reviews on The Knot, placing it in the top 1% of wedding businesses in the country.

Walter is a WeddingPro Educator and a national speaker, teaching at industry conferences including Wedding MBA on how to build a thriving event business from the ground up with little to no startup resources. He currently serves as Director of Programs and Education for ILEA Austin.

Addicted to adventure, Walter spends most of his free time traveling the world with the love of his life, Liz, and their son, Benjamin.